Our Basic SEO Training is designed for those who require an over-all comprehension of Search Engine Optimization. It’s effective in teaching the core fundamentals of proper search optimization and is delivered in a live online two-day course lasting six hours per day.

Who will this SEO Training suit best?

• Marketing Managers / Individuals overseeing others performing actual SEO

• Business owners who wish to hire or manage their own SEO campaigns

• Anyone wishing to “dabble” in applying SEO to their hobby bog or website

In this fundamentals course of search engine optimization we take students through the components and basic theories behind proper SEO. We break this SEO Training down into four simple and easy to understand parts. See below the four categories of our basic SEO training class and their sub-sections.

Section 1. Overview of What SEO Is and A Brief hHstory   

In this part of our SEO Training we review:

• Definition of SEO & What It’s Comprised Of
• A Time Line History of Search Engine Optimization
• SEO & It’s Importance in Modern Business

Section 2. On-Site Search Optimization & It’s Components 

In this part of our SEO Training we review:

• Best Domain Names
• SEO Friendly URL Structures
• Effectively Using the “Title” Tag
• META Descriptions and Their Importance
• META Keywords / How Important Are They?
• Proper Keyword Density in Body Text
• Individual Keyword Density
• Using H1, H2, H3 Tags
• Keyword Phrase Order – Anticipate Queries
• Keyword Prominence
• Use of ALT Text
• Links to Internal Pages – Best Practices
• Linking Structure – Tree Like is Best
• URL Length
• Website Age and It’s Effects on Ranking
• Frequency of Updates
• And MORE…

Section 3. Off-Site Search Optimization 

In this part of our SEO Training we review:

• Page Rank
• Incoming Links
• Incoming Links form High PR Pages
• Speed of Link Popularity
• Anchor Text Inbound Links
• Age of Links
• Frequency of Change on Anchor Text
• Links Form “Expert” Site
• Directory Inclusions – Yes or No?
• Site Maps
• Using Social Networking Sites
• Much MORE…

Section 4. The Future of SEO: Where It’s Heading   

• Discussing the Direction the Industry Is Moving Towards

To get a course brochure and price guide for our SEO Training, simply submit your name and email in form to the right and we’ll deliver the information directly to your email in-box. And we promise we’ll NEVER share or sell your information with ANYONE.

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